Gambling harms campaign launched in north London
A new public health campaign warns that during the 2026 men's World Cup, the only guaranteed winner is the gambling industry, while reassuring those experiencing harm that they are not alone.
The biggest World Cup in history starts today (11 June). With 104 matches scheduled, many of which take place late at night in the UK due to time difference, the tournament creates increased risk of solitary, mobile betting.
Ahead of the first match, public health and mental health partners across North Central London are launching the ‘Odds Are They Win’ campaign.
The initiative aims to counteract the high volume of gambling advertising expected during the tournament and to make it easier to access support services. Gambling harms represent the negative impacts of betting products on the health and wellbeing of individuals, families, communities, and wider society.
The campaign is led by the North London Tackling Gambling Harms Coalition, which is a collaboration headed by Mind in Haringey, involving five local authorities including Barnet Council.
Cllr Alison Moore, Barnet Council’s Cabinet Member for Adult Social Care and Health and Chair of the Barnet Health and Wellbeing Board, said: “Gambling is increasingly recognised as a serious addiction which can, sadly, lead to severe financial and other problems for gamblers and their families.
“We don’t want anyone facing those problems to feel alone; there is free and confidential support available, both here in Barnet and nationally.
“Gambling harms can impact people in many different ways, affecting their mental and physical health, relationships, job and general wellbeing. This campaign is there to show that there is support available and to make it easier for people to get the help they need.”
If you, or someone you know, is affected by gambling harms, free and confidential help is available. For more information, go to: Gambling harms support and information | Barnet Council